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(914) 498-3337

White Plains · Est. Beauty

Your hair should feel like coming home

At Reina Beauty, every visit is an invitation to slow down, be seen, and leave feeling unmistakably yourself — only more so.

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What We Offer

Crafted around you

Every service begins with a conversation — because the right look starts with understanding who you are.

Precision Cuts

From classic silhouettes to modern texture — tailored to your face shape, lifestyle, and the way you actually live your hair.

Starting from consultation

Bespoke Color

Balayage, highlights, single process, or a full transformation — we blend color with intention, never trend for trend's sake.

Custom formulated

Styling & Events

Wedding parties, galas, or a Saturday that demands something special — we prepare hair that holds its shape and its story.

By appointment

Hair Treatments

Restorative treatments for damaged, color-treated, or simply tired hair — because healthy hair is the foundation of every great style.

Keratin & bond builders

Extensions

Length, volume, or both — seamlessly blended extensions that move like your own and grow out gracefully.

Premium human hair

Bridal & Parties

From the trial to the last dance — we coordinate hair for your entire party so everyone feels equally radiant.

Packages available
Stylist at work in the Reina Beauty salon

Our Story

Beauty is personal.
So is ours.

Reina Beauty was born from a simple belief: that a great salon experience should feel as good as the result. Located on Mamaroneck Avenue in the heart of White Plains, we've built a space where the pace is deliberate, the attention is personal, and every detail matters.

Our approach is rooted in listening first. We don't believe in one-size-fits-all — your hair has its own history, and we honor it by crafting a look that feels like a natural extension of you. Whether you're after a subtle refresh or a complete reinvention, you'll leave feeling seen.

Product-first

Premium, cruelty-free products chosen for results, not margins.

Time-honored

Techniques refined over years, never rushed for the sake of turnover.

Calming space

A salon designed for comfort — because beauty thrives in ease.

Local roots

Proudly serving the White Plains community with genuine care.

Kind Words

From our community

"I walked in unsure of what I wanted and walked out feeling like myself — only more confident. The attention to detail is something you don't find everywhere."

M

Maria G.

White Plains

"My balayage has never looked this natural. They actually listened to what I meant when I said 'somewhere between' — and delivered exactly that."

T

Tasha R.

Eastchester

"The atmosphere alone is worth the visit — calm, beautiful, no pressure. And my haircut? Perfect. I've found my forever salon."

J

Jennifer L.

White Plains

Get in Touch

Ready to feel
like you?

Whether you have a question, want to book an appointment, or just want to say hello — we're here. Reach out by phone, email, or stop by the salon on Mamaroneck Avenue.

Phone

(914) 498-3337

Email

thereinastudio@gmail.com

Address

140 Mamaroneck Ave, White Plains 10601-5201

Send a Message

We'll get back to you within 24 hours.

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